"Professionalism, creativity, care, and expertise..."
We engaged Link to help us with a full re-brand and website refresh. The project team did an amazing job. They kept us informed throughout the project, answered our questions and were patient and understanding when we wanted to make changes. Highly recommend their professionalism, creativity, care and expertise.”
Creative branding agency for better business.
Bang on, the first time.
Turn up the heat.
Spread like wildfire.
Create raving fans who spread the word about you and send more customers your way.
Get ready to explode.
Build a brand that aligns with your vision, so it grows and evolves with you. On the inside and the outside.
Get back on track.
With our winning formula:
- Full-day brand workshop
- Tone of voice
- Unique selling point
- Brand messaging
- Competitor analysis
- Customer personas
- Brand style guide
- Brand strategy
- Logo design
- Typography
- Brand naming
- Branded social media templates
- Launch plan
Your brand. In expert hands.
One size does NOT fit all.
Start smart.
All bases, covered.
“Quick turnaround, fantastic talent on their team, and they really do bring your business to life.”
"The entire team at Link Pixel put in a massive effort to deliver an extraordinary result. They kept us informed at every stage, was always there to answer any questions we had and supported us through the whole journey. Could not recommend them enough!."
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Bringing your
brand to life.
Purpose.
Clearly define who you are, what you stand for, and what makes your customers tick.
Personality.
Practicality.
And a little bit of magic.
Harness your unique superpower to energise your message and resonate with the right people.
Bringing your
brand to life.
Purpose.
Clearly define who you are, what you stand for, and what makes your customers tick.
Personality.
Practicality.
And a little bit of magic.
Purpose.
Personality.
Practicality.
And a little bit of magic.
You’re at a crossroads.
We’ve got the map.
We take complex information about your business, goals, and customers and distil it into a set of concrete guidelines that inform future decisions. So you can scale your business with confidence.
Decoding the buzzword.
What the hell is branding and why do you need it?
Inside this in-depth article, you’ll find answers on what branding is, who it’s for, when to do it, how to do it, and why it matters now more than ever.
Curious?
Your questions. Answered.
Marketing encompasses all the actions you take to attract and encourage people to buy your products or services. It involves a huge range of tools, processes, and activities.
Branding is the cornerstone of your marketing efforts. It shapes and defines who you are as a company and involves everything from your strategic foundation to visual elements, tone of voice, design, all the way through to how people talk about you. Your brand is the special sauce that makes you unique and gets people excited to buy from you.
Logo design is one small piece of the branding puzzle. It’s one of the many factors that contribute to a brand image people connect with.
Branding refers to a broad range of elements that give meaning to your business by shaping a specific image and feeling in customers’ minds. It’s all about giving people a reason to choose your services over your competitors and helping you build loyal long-term relationships that lead to referrals.
A rebrand transforms your current image to give you an edge. It can involve developing things like a new name, detailed customer profiles, mission statements, brand values, communication style, logo, visual design, and more.
There are many reasons you might want to rebrand. Maybe you want to reach a new target audience, or better connect with your existing one. Or maybe your business has progressed beyond your old branding.
Rebranding is essential for many businesses over their lifetime. As markets shift, demographics change, and culture evolves, a rebrand often becomes necessary to continue achieving your business goals.
Rebrands are very common for businesses across their lifetime. As markets shift, demographics change, and culture shifts, a rebrand often becomes necessary to continue to achieve your business goals.
A brand strategy uses information on your goals, target market, competitors, industry trends, brand values and brand personality to provide a clear direction you can build from.
Creating a brand strategy starts with a brand workshop. This is where – through a series of activities and probing questions – you can identify the best way to grow. In our workshop, we uncover things like:
- Your purpose.
- Your vision for the future.
- Who your ideal customer is, and how to get more of them.
- What your competitors are doing.
- Your current roadblocks to success.
- And so much more.
Then, we work our magic in the background to deliver a new brand strategy that clearly articulates everything needed to build out the visual elements, tone of voice, and growth plan for your brand.
Absolutely! We have a network of photographers we work closely with on branding projects. Imagery is a vital part of bringing your brand to life, so it’s important to match the right photographer to every business.
We work closely with the photographer, providing creative direction to ensure the vision for your brand is carried out to perfection. If needed, our Creative Lead can be there with you on shoot day to make sure everything stays on brand.
At the end of our work together, you’ll have everything you need to use your new brand effectively. This includes:
- Your strategy results document – straight from your brand workshop.
- Your branded style guide – designed with your new visual brand elements and outlining your strategy, tone of voice, logo use, graphics, colours, typography, and more. So, it’s easy for everyone on your team to stay on brand.
- Every logo file you’ll ever need. We make sure you have every format for digital and print use, and for different coloured backgrounds.
- All marketing materials we’ve created for you. Like brochures, business cards, signs, email templates, merch, and more.
A brand strategy is a plan that has been crafted to help you reach your long-term goals, and answers key questions about your brand, like:
- Why do you exist?
- What is your business mission?
- What are your big-picture goals?
- What values guide and drive your business?
- Who are your ideal clients?
- Who are your competitors?
- What is your unique value proposition?
- How does your brand communicate?
Brand identity is what comes next. Carefully crafted on your strategic foundation, your brand identity is the name given to all visual aspects of your brand – logo, typography, brand colours, graphic elements etc.
Yes! We’re so glad you asked. We love working with public figures and thought leaders to develop their personal brand.
While the process is similar, personal branding is a bit different from your business brand. If you want to know more about it, feel free to get in touch.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
