Pop Up People

Popping it
up a notch.

How we helped

the background

Pop Up People is a staple in the Brisbane events industry, but their previous brand didn’t reflect their vision for the future. As they grew, their brand needed to evolve with them.

the problem

The challenge was to develop a brand that helped this small but mighty business compete with the big guys, and to clearly define the range of services they provide.

Our mission

To build an industry-leading events brand, known for their consistent dedication to innovation, reinvention, and exceeding expectations.

Typography.

A seriously bold typeface with a playful personality. Perfect for injecting life into any design.

Brand descriptors

Innovative.

Edgy.

Minimal.

a word from our client

“I reached out to the team at Link after being in business for 1 year, looking to take the next step in my business growth. The business was taking on bigger and bigger clients so it was time for the brand presence to catch up. I loved the experience so much I want to create more businesses so I can do it all again ! The level of detail we went through to understand the business was fascinating. This really reaffirmed what made my business unique but also reinforced my strategy and position in the market. I was expecting to pay for a new brand, what I got was a much deeper analysis of the business which was much much more than just a new brand. It elevated my business instantly. Cant wait to do it again!”
Kion Redmond
Pop Up People

playful production pros.

Energy is vital for Pop Up People. They had to express themselves in original and imaginative ways. The trick with this communication style is to balance their inventive side with modesty to avoid dampening their passion, while maintaining clarity for their customers.

Unbound creativity for unforgettable moments.

We love working with visionary minds, and this crew of event production specialists have big ideas and even bigger hearts. Every moment of this project was a dream.

Next up?

Picket Property and how to communicate a fresh approach to multiple market groups.

Let’s have a coffee.

Expert advice, a killer brew, and a plan for your world domination.

Let’s have a coffee.

Expert advice, a killer brew, and a plan for your world domination.

We send non-annoying emails.

5 articles. 2 min reads. All wrapped up in one fortnightly newsletter.

Mailing List

You got a question? 

Pop in your question, share your story, or say a quick hello and one of our friendly team will hit you back ASAP.  
Web Health Check
Checkboxes