Pop Up People is a staple in the Brisbane events industry, but their previous brand didn’t reflect their vision for the future. As they grew, their brand needed to evolve with them.
The challenge was to develop a brand that helped this small but mighty business compete with the big guys, and to clearly define the range of services they provide.
To build an industry-leading events brand, known for their consistent dedication to innovation, reinvention, and exceeding expectations.
A seriously bold typeface with a playful personality. Perfect for injecting life into any design.
Energy is vital for Pop Up People. They had to express themselves in original and imaginative ways. The trick with this communication style is to balance their inventive side with modesty to avoid dampening their passion, while maintaining clarity for their customers.
Picket Property and how to communicate a fresh approach to multiple market groups.
Expert advice, a killer brew, and a plan for your world domination.
Expert advice, a killer brew, and a plan for your world domination.
5 articles. 2 min reads. All wrapped up in one fortnightly newsletter.