Picket Property
Finally, a property brand that feels like coming home.
How we helped
Branding
Web Design
the background
When Veteran Jarryd Blake, bought his first house, he realised how complex, time-consuming and confusing the real-estate process was.
So he decided to use his experience to forge a new career path and create an easier, clearer, and more profitable pathway to buying property.
the problem
Buyers agents are pretty foreign to most people. So, every detail of the brand and website had to clearly communicate Jarryd’s genuine, welcoming and sincere approach to property negotiations to two market groups: returning veterans and civilians.
Our mission
Build a considered, personable real-estate brand that feels unpretentious, calming, and comfortable at every touchpoint.
Typography.
Sofia Pro has a warm, human feel for a geometric sans. It feels open, honest, easy to read, and relatable.
Brand descriptors
Calm.
Likeable.
Sincere.
a word from our client
PHOTOGRAPHY
Relaxed, natural photography was crucial to the the brand feeling genuine and approachable. The shoot featured real people and families in candid poses. A sideways tilt to the head or a gentle lean helped us steer clear of anything rigid and keep it approachable.
(Photo credits : Don’t Say Cheese)
Reliable real estate.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
