Wojo
Standing out in a sea of the same.
Wojo is an all-in-one business management solution with the capacity to untangle even the most complicated workflows. But, in a crowded market of digital business tools, they needed an edge to stand out.
How we helped
Brand strategy
Brand design
Copywriting
Web design
Social Media
Our mission?
Make Wojo the next big thing in business management, as they eliminate tedious admin and usher in a new age of simple, digital workflows.
a word from our client
Brand strategy
Simplify.
Systemise.
Impress.
the approach
Messaging
Life is short.
Workdays are shorter.
a word from our client
The new logo
Checking it twice.
Smooth. Powerful. Purposeful.
The symbol weaves in the letter ‘W’ and its rounded edges replicate the smooth feel of the app.
The new logo leverages the positive psychological impact of ticking things off your to-do list and sends an instant message: with Wojo, you get more done.
Visual language
Easy on the eyes.
If Wojo’s point of difference is simplicity, it needed to feel more like Apple than Microsoft. They would focus on user experience and have a developed sense of aesthetic.
Colours.
The gradient colour theme feels user-friendly and is used flexibly throughout the brand identity to provide energy without becoming overwhelming.
Typography.
The clean, open lines and humanist shapes of Effra feel distinctive and recognisable.
Brandmark.
The combination of rounded shapes, symbiotic colours, and simple iconography provides visual credibility to their claim of simplicity and helps users navigate easily.
Photography.
By combining key visual colours and graphic elements, we transformed Wojo’s stock imagery into a unique and instantly recognisable brand feature. Neutral or muted clothing was recommended to avoid clashing with their brand colours, while smiles and laughter reflect what Wojo users feel: relaxed, happy, and carefree.
The new website
After a thoughtful Information Design process, we created a seamless website journey to demonstrate the easy user experience Wojo promises.
Mirroring the product.
The team at Wojo launched their app with maximum impact, and have all the tools they need to replicate the brand now and in the future.
Closing statement.
Next up?
Ryno Insurance and how to expand your target market without losing the power of your message.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
