My industry training
Education
for all.
How we helped
the background
MIT is here to remove barriers to education. Providing all students, regardless of educational, family and cultural backgrounds, with a pathway to employment in the construction industry.
the problem
They needed a brand refresh to keep up with their competitors while figuring out how to appeal to 3 target markets at once: school HODs, parents, and students between 15-18.
Our mission
Typography.
A clean, clear and clever modern sans with a warm feel.
Brand descriptors
Bright.
Helpful.
Clean.
a word from our client
Different stories. same goal.
To relate to people from all backgrounds (academics, parents, and students alike) MIT adopted a genuine, caring, and knowledgeable persona. They deliver information in an informative but easy-to-understand way to engage across all walks of life.
(Photo credits : Don’t Say Cheese)
Involved, intelligent training for young minds.
Developing a brand that connects young minds to engaging educational material reminded us why we do this: to help great businesses have even greater impact.
Next up?
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
