Loyle
Agents of change.
Emphasising authenticity, teamwork, and community, Team Loyle’s guiding ethic is to perfect the process for each individual property (and its owners), not just play ‘the numbers game’.
How we helped
Brand strategy
Brand design
Naming
Web design
Copywriting
Our mission?
Down-to-earth disruption of the real estate game in Brisbane’s inner-western suburbs. Building a brand that conveys the tightknit team’s innate warmth and humour, while reassuring property owners that you can get a great financial result from an agent who you can have a laugh with.
a word from our client
Brand strategy
Feet firmly grounded, head held high.
With decades of experience, deep roots in their community, and a loyal following, Kathleen and her team had put themselves in a prime position to take market share from the franchises. But their previous brand, which was quickly put together when they set up their independent agency, didn’t capture their unique personality and inspire comfort and confidence in prospective clients.
the approach
After deep diving into Team Loyle’s collective consciousness and trawling social media, reviews, and podcasts, we started to understand their (super)human strengths. We then consolidated these learnings into a genuine, nurturing and slightly cheeky brand identity.
Messaging
Swapping sportscars
& selfies for real success metrics.
Balancing their down-to-earth nature with their tenacious, no-nonsense approach to business, we crafted a voice that spoke to the people’s desire to like their agent, while trusting that they’ll fetch a high price. Where competitors’ value statements offered cliches and hollow words, we communicated Team Loyle’s lived commitment to their communities and values, through candid copy, educational content, and ample social proof.
a word from our client
The new logo
Showing convention the door, with
old-school charm.
The new logo had to capture the casual cache of your favourite pair of jeans - comfy and pragmatic, but eye-catching and cool at the same time. Encapsulating Team Loyle's uniquely pretention-free and high-performing nature, the logo is an important element in visually communicating how they draw on industry experience to reinvent real estate.
Familiar. Fun. Fresh.
The idiosyncratic “O”‘s subtle nod to a vintage mortice (or skeleton) lock and key manages to convey Loyle’s old-school work ethic and community values, without appearing corny.
Colours.
Choosing a range of nature-inspired tones in softer, pastel hues, the Loyle colour palette balances warmth and comfort with energy and vitality.
Typography.
Loyle’s brand fonts encapsulate both old-world warmth and youthful vitality.
Photography.
Natural. Welcoming. Warm.
Ditching the pocket squares and luxury penthouses, we opted for light-filled family settings with splashes of suburban greenery.
(Photo credits : Don’t Say Cheese)
The new website
Fun and fresh,
with advanced features.
Loyle’s revamped web presence was designed to show continuity for the agency’s existing fan base, while unveiling a raft of new content and features. Filled to the brim with photos, video, animated text elements, educational content, case studies, and a range of advanced forms and other functionality, it engages the user and sets the brand up for SEO success.
Before
After
Since launching, our digital marketing experts have built a pipeline of quality leads to the website, helping grow both the sales and property management aspects of the business. Key metrics include:
Google Ads
- 16.4% click-through rate (CTR) vs industry standard of 3-5%
- 2.4% conversion rate vs industry standard of 0.4-1.2%
SEO
- 1st page ranking for critical keywords including “real estate agents the gap”
- Indexing of new high-value keywords including “brisbane real estate agents”, “the gap real estate” & “ferny grove real estate agents”
- Low site-wide bounce rate of just 31.8%
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
