Cosmic Dino
Drawn into orbit.
Flying high on the recent wrap of their highly anticipated feature-length motion picture, West End animation studio Cosmic Dino were keen to create a web presence that properly reflected their shiny portfolio and unique culture. To mark their rapid evolution, we needed to honour their prehistory while setting sights for out-of-this-world growth.
How we helped
Brand strategy
Web design
Copywriting
Our mission?
Craft a colourful and compelling visual showcase of the studio’s best work and vibrant work culture. Position Cosmic Dino as the go-to Australian animation artisans for a national and global audience.
Award-winning web design.
We are immensely proud of the creative collaboration we’ve had with the Cosmic Dino team. So proud that we won ourselves a few nifty awards from CSS Design Awards and CSS Winner.
WINNER: INNOVATION AWARD, CSSDA
WINNER: BEST UX AWARD,
CSSDA
WINNER: BEST UI AWARD,
CSSDA
WINNER: Starred,
CSS Winner
WINNER: site of the day, css winner
Brand strategy
Putting serious fun into the frame.
With their tight-knit team, proven capacity to output Hollywood-grade production values on tight budgets, and quality-over-quantity ethos, Cosmic Dino needed a brand and online presence that conveyed their boutique-meets-blockbuster balance. More than just cataloguing their animation portfolio, the website needed to delve deeper into the key ingredients to their success, appeal to potential future employees, and educate prospects on the unique benefits of Queensland as a production location.
the approach
While many other animation studios are happy to let their work speak for itself, we realised that Cosmic Dino’s off-screen characters behind the moving pictures could be just as engaging. Delving into the business backstory (named for its cofounders’ respective love for Star Wars and Jurassic Park), the fun and fresh team culture, and the behind-the-scenes keys to their art, we spotlighted the many layers of this unique enterprise.
case studies
Drawing back the curtains on the creative process.
Cosmic Dino’s target online audience is distinct from their films’ key demographics. Where the big screen output is fun for the whole family, the website speaks primarily to producers and the creators of concepts destined for animation. That’s where we saw a real opportunity to deep dive into their projects’ origins, technical challenges, innovative triumphs, and inner workings.
Starting with their critically acclaimed feature-length cinematic release Scarygirl, we built a rich multimedia showcase comprising testimonials from the project creator, high-resolution stills, sequences detailing the various stages of animation evolution, and more. The result is a unique insight into the studio’s core capabilities and points of difference, elevating their commercial appeal to another level.
Messaging
Roaring with more than just laughter.
Cosmic Dino’s brand is unabashed cheekiness gave us the green light to let it rip with dinosaur/space puns and movie references. But as the old saying goes ‘With great power, comes great responsibility…’ – a duty not to let whimsicality overwhelm the meteoric growth and impressive in-house capabilities underscoring this light-hearted image. The tone of the copy encapsulates the creative energy of the highly accomplished studio in a fun-filled brand that’s serious about one thing – the integrity of the work.
A MESSAGE FROM OUR CLIENT
Colours.
Being in the motion picture industry, colours play a pivotal role in all things creative. It gives the brand secret powers to trigger emotions and express a brand in nonverbal ways.
Typography.
Fonts are also another secret weapon to any brand. This particular typeface for Cosmic Dino reflects strongly on their brand persona and creates a recognisable brand identity.
Graphic elements.
The team behind Cosmic Dino developed their own custom set of illustrations, each uniquely hand drawn and full of energy and humour.
Photography.
Cheeky. Lovable. Unique.
We let the creative minds behind the scenes shine bright in their photos to evoke their genuine personalities and playfulness.
(Photo credits : Don’t Say Cheese)
The new website
Countdown to blast off...
When Cosmic Dino first walked through our doors, they came with an existing website that was playful and functional but did not allow them to fully express all their creativity into one website.
With a bit of magic, we developed an highly functional website featuring all of their great work and really gave them the platform to showcase their superpowers to the world!
Before
After
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
