Trimble Networks
Computer systems, with soul.
Gone are the days of hiding away in the basement. These IT gurus have moved up in the world, literally. They relocated to bright, modern offices and needed their brand to elevate with them so they could take the IT industry by storm.
How we helped
Our mission?
Create a memorable brand highlighting Trimble’s approach of being a trusted business partner and forming long-lasting, genuine relationships with their clients.
a word from our client
Brand strategy
Where humans and machines meet.
Trimble had to kick against the industry stereotype of IT gurus hiding away underground. Their people needed to come into focus because the friendly faces behind the screens make them special. They’re great with computers, but at their core, they’re all about people. And this had to sit firmly at the forefront of their brand.
Messaging
It's not just technology.
It’s personal.
For Trimble, people come first, but they also need to show off their skills. We struck this delicate balance by emphasising the person-centric application of their expertise. This took the form of statements like “creating strategic roadmaps for the future” and “optimising client operations”. It focused on how Trimble’s expertise transforms and stabilises businesses.
The new logo
The evolution of IT for a connected world.
Our brief was to honour the legacy of Trimble Networks, but reignite and repurpose their symbol and colours to sit more confidently in the modern corporate landscape.
Computing you can count on.
With clear a strategic direction for the brand and culture, the team at Trimble now have the tools they need to replicate their brand consistently – inside and out.
Visual language
Computing you can count on.
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Colours.
Evolving from the maroon and navy of old, a bright and optimistic “Persimmon Orange” was added as a bold accent. The calming teal, used sparingly, creates a dynamic and unusual colour palette for the industry.
Typography.
Neue Haas is a great alternative for fans of Helvetica. It has a high-end feel that’s easy to read and conveys intelligence.
Graphic elements.
The brand symbol is used boldly and bravely to create a truly memorable design.
Photography.
The creative team knew photography would be a key element in bringing computer systems to life. At first, the Trimble team were shy to be so front and centre in their brand. But their customers say the people at Trimble make them their IT provider of choice. So it was time for the real heroes to come to the front.
(Photo credits : Don’t Say Cheese)
The new website
A digital interface that lives and breathes Trimble’s progressive, determined, and human centred approach to IT support.
Bringing IT to life.
Before
After
With a clear strategy, executed with precision, Trimble now have more eyes on their site for longer with an 153% increase in average session duration since launch.
I.T.'s all about people.
With a clear brand strategy and guidelines on how to execute efficiently, Trimble got more eyes on their site, kept customers interested enough to act, and boosted their SEO with more time spent on the page.
Want the same for your business?
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
