Legali
Legal expertise.
Without the stuffiness.
How we helped
Our mission?
To solidify Legali as a game-changer in the field of law, with a brand that reflects their drive to create the ultimate modern legal experience, delivered by lawyers you’ll actually like.
a word from our client
Brand strategy
Less leather-bound book. More Silicone Valley.
the approach
Messaging
Adventurous in spirit,
professional in nature.
An energetic and direct style of communication fit the simplicity and confidence at the heart of Legali. But we needed a twist. Unlike more traditional companies, their big-picture vision aligns with what their customers value. They share a common enemy. So, tongue-in-cheek statements were introduced to foster comradery with their target market.
a word from our client
The new logo
Out with the old.
In with the bold.
The new logo had to feel instantly different from its competition. The legal system is complex, therefore our brand vision is to create a simple, approachable and human brand identity.
Simple. Memorable. Meaningful.
Colour drives attention to the differentiating letter, so it’s immediately clear Legali does things differently. While the curved shape represents smooth facilitation between people.
The result leans into the simple brand name to create a modern, bold, and solid logo that steps away from tradition.
Colours.
Using the influence of Silicone Valley innovators, a mono (black or white) brand was created with a pop of lively colour to breathe a fresh life into law.
Typography.
Legali’s typeface reflects its warmth and bold spirit.
Graphic elements.
The dynamic quarter shape used in the logo is the bedrock of Legali’s visual identity. The shapes feel warm and approachable and form secondary brand elements that make them instantly recognisable.
Photography.
Airy. Bright. Professional. Human.
These elements were used to capture the warmth and vibrance of the Legali team on camera.
(Photo credits : Don’t Say Cheese)
The new website
A journey into
the future of law.
The new modern digital interface for Legali was designed to calm the mind of their customers. An elegant use of white space, and modern layout elements create a world class user interface that is designed to convert.
Before
After
With the assistance of our epic digital marketing team, the new Legali site has resulted in 2746% increase in average conversion rate since launch.
Closing statement.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
Let’s have a coffee.
Expert advice, a killer brew, and a plan for your world domination.
