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Make them count with proven copywriting techniques and customer insights that drive people to buy.
Focus on your business
while your website runs on autopilot.
Be proud
of your message.
Attract ideal clients
by capturing their attention (and hearts).
Gain trust
by presenting yourself as an expert.
Trust your site
to work for you, round-the-clock.
Make more sales
by speaking your customers’ language.
With our winning formula:
Google’s given a whole new meaning to “the customer comes first”. Keyword-stuffing is dead and valuable content is king. Now more than ever, you need copy that catches attention and keeps people engaged. So we write for people first, with every technical SEO element you need to send all the right signals to Google.
The ink stays dry until your customers’ problems and desires are crystal clear. Because that’s how you craft messaging that makes them sit up and take notice.
Your superpower is the spark that sets you apart. Once you find it, you’ll know exactly the right words to make your brand sound like you.
Copywriting is a special kind of word science that fuses consumer psychology, persuasive storytelling, and creative pizazz to make your brand come alive.
In this in-depth article, you’ll discover everything you need to know about the sales secret used by marketers around the world to make more sales.
Despite what many people think, there’s more to copywriting than just putting words on a page.
Copywriting is the process of analysing your customers, business, and industry to ensure your copy connects and persuades prospects to take action.
It’s only after extensive research and strategic planning that we put pen to paper – or finger to keyboard – using proven methods, customer research, behavioural psychology, and persuasive techniques.
Your copy is often the first interaction your audience has with your business. Effective copy makes that first impression count.
It has profoundly transformative effects on your marketing efforts. But don’t take our word for it, check out these stats:
We use our tried and tested approach to create effective copy for your brand, and it goes like this:
It depends on the size and scope of your project. A full website could take 3-4 weeks to complete, while a simple announcement email could take a few days. If you’re in a heavily specialised industry it might take longer due to the research involved. Every project requires a unique approach.
But one thing is always certain: we don’t take shortcuts. Quality and research are the most important factors of copy. So, we scope the length of every project in line with those goals.
We’re big fans of automation so we’ve done a lot of digging into the world of AI writers. Here’s what we found:
They can be great tools when used appropriately. But when used exclusively they can end up causing more trouble than they’re worth.
Don’t be fooled by the ads claiming to have been written by an AI copywriter. Usually, these ads had an AI assist in the copywriting, but a human edited the copy in the end.
Here are the major reasons you may want to avoid relying on an AI:
It’s not their fault, they just don’t understand context, language nuances, tone of voice, industry jargon, or local lingo. Which can result in some hilarious pieces of copy that are great for a giggle in the team group chat, but not so great for your business.
While they might have some of the common copywriting formulas built in, it’s the nuanced ways we use them that truly make them effective.
So while AI writers are a huge leap toward an automated future – humans still win the day (for now).
Copywriting and content writing are distinct but often used interchangeably (and sometimes, downright incorrectly) – just in case you weren’t confused enough already.
But here’s how they differ:
Copywriting is persuasive writing. It’s used to sell your products or services on things like your website copy, Ads, billboards, posters, brochures, flyers, or other direct marketing materials.
Content writing is informative writing. It’s used to educate your target audience, keep them engaged, and build long-term trust. You’ll find it primarily in blogs, email marketing, customer nurturing, organic social media, and newsletters.
Both copywriting and content writing are important marketing tools, usually used at different points in your customers’ journey.
And the best writers know there’s room for education and persuasion in both styles.
“Quick turnaround, fantastic talent on their team, and they really do bring your business to life.”
Expert advice, a killer brew, and a plan for your world domination.
Expert advice, a killer brew, and a plan for your world domination.
5 articles. 2 min reads. All wrapped up in one fortnightly newsletter.
